#Backbeat co how to#
#Backbeat co Offline#

This is not something that I'm proud of doing.” And they kept on promoting me and throwing more money at me!Īnd there was a point that I was just like, “OK, I really have to make a decision”. So when I was doing this job I was thinking, “I’m not really happy. So, I had always wanted in the back of my mind I had always wanted to go back to having my own brand. They were literally falling apart or just didn't look great. When we would do store visits, I would see that within, like, a couple months. You can imagine how much that cost to make. And they were retailing for, like, $10.99 to $15.99 for a bag. So while I was doing that, that's when I really saw firsthand how wasteful and just kind of destructive that kind of way of making things is.Įverything that we made was obviously, super cheap. was in a buying department of an off-price retailer. A.Īnd I wanted to get into buying at that point because I really wanted to learn the business side of fashion. I wanted to go live in a place that had a more had more of a fashion theme. So I went to San Francisco to get that degree in merchandising and then, I moved away because San Francisco weather was too cold for me and my island blood. I grew up there, lived there until I was in my twenties, took a fashion design there and had my own brand, but that I decided I wanted to go back to school, to finish to get an actual degree and to focus on the business side of fashion.

Basically how I started Back Beat Co.I'm from the Philippines. Isadora Alvarez (Back Beat Co): Long story short.

Stephen: So tell us about your journey to starting the company before we get into everything else. like that's basically the ethos of the brand, aesthetic wise. Isadora: We try! We try! We just want to make your life easy and comfortable and fun. It seems like they're more cool and chill. Stephen: I really like that Back Beat Co takes on a lot of basics and essentials. And I was checking out your threads and was very impressed. Stephen: It's wonderful to have you on the show and perfect month since we're doing a few shows to showcase ethical brands and what we can do more. Isadora Alvarez (Back Beat Co): Thank you so much for having me. They consider every step and every thread from sourcing to shipping. Currently offers thoughtfully made apparel for everyday life with a strong commitment to promote positive environmental impact and ethical manufacturing. Creating everyday low impact essentials for living easy and what first started as a shop selling vintage tees and sweet and sweatshirts backbeat co.

Stephen: Our guest today is Isadora Alvarez, who's the founder and creator of Backbeat Co. Isadora walks through a few email marketing campaigns including recent emails about inclusivity, wishcycling and how Back Beat Co. How Back Beat organizes its popup events and where it ties into community engagement and list growth.īack Beat’s experiences with email marketing through Klaviyo

#Backbeat co how to#

Isadora’s top tip to emerging fashion brands on how to grow a following. What does “Triple P” company mean to Back Beat Co and how does this influence their fashion line? interprets the mission its their brand and why they choose “low-impact” to best describe them. Isadora’s story of how of working in off-price to her vintage clothing business to becoming an emerging fashion brand in L.A. (“I call the people that buy from us our stakeholders, because without them, our company wouldn't be able to run.”)

#Backbeat co Offline#

from the ground up with a a strong commitment to sustainability and how she tells her brand story to the customer base, online and offline through popup events and email marketing.

Back Beat's easy-living basics have a cult following and have been spotted on everyone from Cara Delevingne, Amber Heard and the Man Repeller Team.ĭuring our conversation, Isadora tells us how she built Back Beat Co. Our special guest is Isadora Alvarez, the founder of Backbeat Co, an ethical California lifestyle brand.