#LOGO POP LEVEL 3 UPDATE#

Make sure it stands alone as a simple black and white image.

To simplify, use these strategies to make your logo pop: Additionally, if you’re updating your logo, it’s okay if you’ve had a shift in your company, culture, or services. I shared all the information, above, to illustrate a point (believe it or not), that making your logo ‘pop’ is more than just a quick fix. If you sell coffee, don’t use a fishbowl…unless you are called Fishbowl Coffee (which is a whole different conversation about why you would ever do that.) Make sure it relates to what you do or sell. This is all about visually communicating what you do quickly. Also, consider it may be used as a one-color, spot-color, full-color, or even reversed. By now, it’s already scalable, which makes it a bit versatile, but what you want to ensure is that you can use it on t-shirts, letterhead, business cards, web, magazines, ads, and more. A medical practice with a caduceus will not be memorable. Same as the Nike swoosh, the Apple with the bite out (no matter the color used), and the McDonald’s golden arches.

Is it memorable? This can be a challenge, but the Coca-Cola example with its script and handwritten style design makes it memorable.

A photograph is not scalable unless you start at the billboard size. Not sure if it’s scalable as a designer? Squint when you look at the screen and see if you can still recognize what you’re looking at.

Make it scalable. From a social media icon to a billboard on the side of the highway, the logo should still be identifiable.A logo with an icon should be instantly recognizable and not make the viewer wonder what they are looking at. If you really want to make your logo pop, you’ve got to start with the basics. Part of the answer lies in the fundamentals of logo design. (see additional image below).īack to the original question, though: Why does one logo stick and one fade? Nearly all signs were hand-painted, and art departments often relied on artists to recreate logos.

#LOGO POP LEVEL 3 UPDATE#

The update here is that further research shows that Coca-Cola did change their logo, but as a designer, I will still say that it was less a change and more of the fact that without digital files, variations occur. This is a much better idea in the long run. More recently, they are setting up their brand to be completely different. Why? Looking at the history of their logo, it appears they were copying Coca-Cola’s style for a while as well as what the current trends were at the time. Pepsi, however, has changed it numerous times. Now, I originally shared that Coca-Cola has never changed their logo (see image below) although they did go by just “Coke” on some products. Before you begin, give a designer examples of what you consider really ‘pops.’ Is it the color? The font (typography)? Is there an image/icon that catches your eye? Keep in mind, while it is important for you, as the client, to feel good about your company logo, it’s the customer that needs to be drawn to you to solve their problem.Ĭoca-Cola has been around since 1885 and Pepsi-Cola since 1903 (although originally started as Brad’s Drink in 1898) (source: ). A great designer will have asked many questions, looked at your ideal customer, and compare you against your competitors in order to create a logo that stands out in your particular niche. The immediate idea is that you, as a client, want it to stand out more in some way or another. If you are requesting that a graphic designer help you achieve this, you may see their eye twitch. One of the most requested design direction I’ve received was “Can you make it … pop?” I’ve created a lot of good ones and a few bad ones in my day as well. In my more than 30 years in design, I’ve seen a lot of great logos and seen a lot of bad ones. Article updated Augfrom the original post on April 12, 2011.

Logo pop level 3